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Logan Leiter

Resume

Logan Leiter

VP / Director · CX Operations · Digital Transformation

Summary

Professional summary

I build the systems, structure and operating models that allow customer experience to scale. Over the past year, I helped establish and build the U.S. Customer Experience function for Busch Group from the ground up, turning CX from a loosely connected set of customer-facing activities into a more structured, measurable and strategic business capability. This work has included building governance models, intake infrastructure, Voice of Customer programs, CRM workflows, reporting systems and cross-functional processes that create better visibility, cleaner handoffs and stronger accountability across the organization. My work sits at the intersection of customer experience, digital transformation and operational execution. I partner across Sales, Service, Operations, Marketing, IT and leadership to improve the customer journey, reduce friction for internal teams and create scalable systems that support long-term growth. I focus on practical transformation: taking complex, cross-functional problems and turning them into processes, platforms and metrics that teams can actually use. I bring a unique blend of CX strategy, digital systems thinking, web and CRM experience, process improvement and technical operations background. From launching customer feedback programs and executive dashboards to consolidating workflows into SAP C4/HANA, I help organizations move from reactive problem-solving to proactive, data-driven customer experience management.

Skills

Core strengths

  • CX department buildout, program design and operating model development
  • Customer experience governance, ownership models and accountability frameworks
  • Intake, triage and routing model design
  • Voice of Customer (VoC) systems, CSAT/CES programs and closed-loop reporting
  • CRM strategy, workflow design and platform optimization
  • SAP C4/HANA, SAP Service Cloud, Salesforce and ServiceNow enablement
  • SLA design, ticket aging, routing accuracy and customer operations metrics
  • Power BI dashboards, KPI frameworks and executive reporting infrastructure
  • Digital transformation strategy and cross-functional adoption
  • Web development, UX/UI improvement, GA4 and marketing automation
  • AI-powered workflow design and SaaS solution development
  • Executive stakeholder communication, change management and team alignment

Experience

Work history

Customer Experience (CX) Program Manager

Jan 2025 – Present · Remote

Pfeiffer Vacuum+Fab Solutions | Busch Group USA

  • Helped establish the U.S. CX department from the ground up, creating the foundation for intake governance, customer feedback management, CRM optimization and cross-functional process improvement.
  • Built and advanced a customer experience operating model focused on visibility, accountability and measurable improvement across Sales, Service, Operations and leadership.
  • Designed intake, triage and routing concepts to improve ownership clarity, reduce misrouted work and create cleaner handoffs between customer-facing and operational teams.
  • Lead Voice of Customer program development, including CSAT/CES measurement, detractor follow-up workflows, closed-loop reporting and leadership-facing dashboards.
  • Developed executive reporting infrastructure in Power BI to connect customer feedback, response trends, operational issues and business accountability.
  • Drive platform consolidation into SAP C4/HANA, aligning CX, CRM, customer intake and workflow processes into a more unified operational foundation.
  • Partner with Service, Sales, Operations, Marketing, IT and senior leadership to identify friction points, prioritize improvements and move customer-impacting initiatives from concept to execution.
  • Support the design of customer care roles, routing models, SLA expectations and operational metrics to create a more scalable front-line support structure.
  • Translate customer and employee pain points into actionable process changes, dashboard requirements and platform improvements.
  • Help shift CX from a reactive support function toward a proactive, insight-driven function that supports growth, retention and operational excellence.

Online Marketing Specialist

Apr 2021 – Feb 2025 · Remote

Pfeiffer Vacuum+Fab Solutions

  • Led full-stack development and ongoing optimization of the U.S. website, improving user experience, site performance, content structure and security across customer touchpoints.
  • Managed targeted email marketing campaigns reaching thousands of customers, with a focus on segmentation, messaging strategy, campaign execution and conversion improvement.
  • Developed and maintained Google Ads and GA4 analytics infrastructure to monitor digital performance, track KPIs and support data-driven marketing decisions.
  • Built a custom CRM portal that allowed customers to verify and update order information directly, reducing manual communication and improving order-processing efficiency.
  • Automated document workflows through DocuSign integrations, reducing manual work for sales teams and improving the customer experience during document-heavy processes.
  • Supported marketing automation, customer communication and lead-generation workflows across multiple digital channels.
  • Produced and managed content across social media, email campaigns, graphic design, newsletters and web updates while maintaining brand consistency.
  • Partnered with internal stakeholders to identify digital gaps and deliver practical tools that improved both customer-facing experiences and internal workflows.

Metrology Engineer / Web Developer

Jul 2018 – Apr 2021

Pfeiffer Vacuum+Fab Solutions

  • Supported precision measurement, calibration and technical documentation activities in a highly controlled technical environment.
  • Developed and maintained web-based tools and digital resources to improve access to information and support internal operations.
  • Applied technical problem-solving skills across both engineering and digital environments, helping connect operational needs with practical technology solutions.
  • Contributed to process documentation, technical support and internal system improvements.

Laboratory Manager

Jun 2016 – Jun 2017

Calibration Laboratory, LLC

  • Managed customer communication, scheduling and workflow coordination across LIMS and Quality Management systems.
  • Supported ISO/IEC 17025 accreditation assessment activities, including documentation, procedure review and audit preparation.
  • Created and maintained calibration procedures, verification datasheets and quality documentation.
  • Conducted process reviews and trend analysis related to non-conformance evaluations and quality improvement.
  • Helped maintain laboratory compliance, operational consistency and customer confidence through structured quality management practices.

Metrologist

Jul 2014 – Oct 2015

Transcat

  • Performed on-site calibrations across a range of precision measurement equipment.
  • Supported MetCal programming and technical troubleshooting for calibration workflows.
  • Applied Lean Six Sigma principles to support efficiency, consistency and continuous improvement.
  • Maintained compliance with ISO/IEC 17025 quality and documentation standards.

Calibration Technician

Dec 2009 – Jul 2014

United States Marine Corps

  • Calibrated, troubleshot and repaired electronic, physical and dimensional measurement equipment.
  • Supported mission-critical technical operations requiring accuracy, documentation discipline and strict procedural compliance.
  • Built a strong foundation in technical operations, quality systems, problem-solving and process discipline.
  • Developed leadership, accountability and execution skills in a high-standard military environment.

Tools

Platforms & tools

SAP Service Cloud / C4/HANASalesforceServiceNowMonday.comPower BIGoogle Analytics 4Google AdsNotionMicrosoft 365 / SharePointDocuSignMiroZendeskMarketing Automation PlatformsHTML / CSS / JavaScriptCRM and workflow automation tools

Education

Education & certifications

Master of Science — Website Development

DeVry University

2016 – 2019

Bachelor of Science — Web Page, Digital/Multimedia & Information Resources Design

Purdue University Fort Wayne

2007 – 2011

Building a CX function, modernizing customer operations or turning feedback into action?

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