Logan Leiter

I build the systems, structure and operating models that allow customer experience to scale.

In my current role, I helped establish and build the U.S. Customer Experience function for Busch Group from the ground up, turning CX from a loosely connected set of customer-facing activities into a more structured, measurable and strategic business capability. This work has included building governance models, intake infrastructure, Voice of Customer programs, CRM workflows, reporting systems and cross-functional processes that create better visibility, cleaner handoffs and stronger accountability across the organization.

My work sits at the intersection of customer experience, digital transformation and operational execution. I partner across Sales, Service, Operations, Marketing, IT and leadership to improve the customer journey, reduce friction for internal teams and create scalable systems that support long-term growth. I focus on practical transformation: taking complex, cross-functional problems and turning them into processes, platforms and metrics that teams can actually use.

I bring a unique blend of CX strategy, digital systems thinking, web and CRM experience, process improvement and technical operations background. From launching customer feedback programs and executive dashboards to consolidating workflows into SAP C4/HANA, I help organizations move from reactive problem-solving to proactive, data-driven customer experience management.