Professional Career

Online Marketing Specialist

Pfeiffer Vacuum
Apr 2020 – Present
Indianapolis, Indiana, United States · Remote

As an Online Marketing Specialist at Pfeiffer Vacuum, I lead the development and execution of comprehensive online marketing strategies to elevate our brand’s digital presence and drive business growth. My role encompasses a diverse range of responsibilities that bridge web development, digital marketing, and creative direction:

  • Website Development: I design and develop the front and back ends of the U.S. website, ensuring a seamless user experience and optimized site performance. I regularly update content, implement new features, and maintain site security.
  • Social Media Management: I’ve managed and created engaging content for our social media platforms, integrating targeted campaigns that boost brand awareness and engagement.
  • Graphic Design: I’ve handled graphic design needs for both social media and web pages, ensuring consistent and visually compelling brand representation across all channels.
  • Email Marketing: I’ve lead targeted email marketing campaigns, sending personalized emails to thousands of customers to introduce or reintroduce them to our products and services. I focus on segmenting audiences and crafting compelling messages that drive engagement and conversions.
  • Google AdWords & Analytics: I’ve developed and manage Google AdWords campaigns, optimizing them to maximize ROI. I’ve set up and maintained Google Analytics to track site performance, monitor KPIs, and drive data-driven decisions.
  • Custom Solutions: I’ve created tailored solutions for department teams, including automating document workflows with DocuSign integrated into the website for efficient customer interactions.
  • CRM Integration: I’ve developed a custom web application using Monday.com’s CRM system, allowing customers to verify and update contact and order information directly on our website. I’ve also implement file upload capabilities to streamline order processing.
  • Content Creation: I’ve designed and distributed a quarterly company-wide newsletter, maintaining engagement and communication across departments.
  • Photography & Videography: I’ve overseen product photography and videography, from scheduling shoots to editing and uploading assets. I ensure high-quality visual content for marketing materials.
  • Trend & Data Analysis: I continuously monitor emerging trends and technologies to keep Pfeiffer Vacuum ahead of the curve, ensuring our strategies remain competitive and innovative.

My work is driven by a passion for creative problem-solving, with a strong focus on using emerging technologies to enhance operational efficiency and marketing effectiveness.

Previous Experience

Education

Skills & Knowledge

  • Online Marketing Analysis
  • E-Commerce
  • Web Marketing Strategy
  • Keyword Advertising
  • Key Performance Indicators
  • Emerging Trends
  • Creative Problem Solving
  • Creative Development
  • Creative Strategy
  • Marketing Campaign Design
  • Digital Designs
  • Marketing Strategy
  • Creative Direction
  • Artificial Intelligence (AI)
  • Content Management Systems (CMS)
  • Adobe Premiere Pro
  • Adobe Lightroom
  • Adobe Photoshop
  • cPanel
  • Apache
  • Server Administration
  • SAP ERP
  • Google Analytics
  • WordPress Development
  • Search Engine Optimization (SEO)
  • UX/UI Design
  • HTML/CSS
  • JavaScript
  • PHP
  • Project Management
  • Brand Management
  • A/B Testing
  • Lead Generation
  • Automated Marketing
  • Customer Experience

About Me

Husband | Father | Full-Stack Developer | Marketing Professional

My love for learning has been a driving force throughout my life. From a young age, I was fascinated with technology—starting with 5-year-old me taking apart the family computer without a clue on how to put it back together. Of course, I had to learn quickly when my father discovered what I had done with our hefty investment spread across the living room floor.

I discovered my passion for coding in middle school during my first HTML class, and I’ve been pursuing knowledge ever since. In high school, I worked freelance for small businesses, crafting custom websites, which naturally led me to study Information Technology in college. However, a year before graduating, I realized I needed a new challenge. I wrote my father a long letter explaining my boredom with college, and soon after, I found myself in a Marine Corps recruiter’s office, signing up for five years of active duty.

My time in the Marine Corps instilled in me a profound attention to detail, discipline and my ability to lead teams successfully. I excelled in my training, eventually becoming a calibration technician, troubleshooting aircraft components down to the minutest details to ensure precision and accuracy. I quickly became a shift supervisor and together with my team took our laboratory to one of the best in the Marine Corps. After my service, I continued in the calibration field, working as a laboratory and quality manager, where I absorbed everything I could about the civilian world of calibration. I even wrote policies, memorized quality manuals, and conducted audits to bring additional certifications to our labs.

Despite my success in calibration, I couldn’t ignore my passion for web development. I returned to school to finish my undergrad, this time focusing on multimedia graphic design with an emphasis on web development. I thrived in this environment, constantly craving more knowledge. After earning my bachelor’s degree, I immediately pursued a graduate program centered on web development and digital marketing.

While in grad school, I continued working as a Metrology Engineer for my current company, but my passion led me to custom-build a new website for them, bringing new services and information to their customers. This initiative transitioned me into my current role, where I manage everything from top to bottom in our digital marketing efforts— from server management to developing custom web applications using various APIs.

I thrive on new challenges and stay current on emerging trends in both design and development. My journey reflects a relentless pursuit of knowledge and a passion for technology that has guided my career.

Hobbies

I love spending time with my wife who is an incredible graphic designer and our son, who was born in March 2024. Learning is my true passion, and I dedicate a lot of my time to it. I also have a 2004 Volkswagen R32, a dream car of mine that I’ve fully rebuilt and upgraded, including turbocharging the naturally aspirated 3.2L engine.

I enjoy tackling projects around the house. My wife and I renovated our current home, even knocking out walls and building a custom master closet. I’m an avid gym-goer, and if I’m not in the gym, I’m out for a run. Exercise is essential to me, often getting me out of bed early in the morning to ensure I start my day with a workout.

In my younger years, I gamed competitively, traveling to compete in tournaments. However, now in my mid-30s, with a family, I usually spend my free time with them or working on my latest project or web application.

I actively follow a variety of content creators who are leaders in the fields of digital marketing, photography, videography, and development. These creators provide valuable insights and inspiration that help me stay current with industry trends and continually refine my skills. Whether it’s exploring new digital marketing strategies, mastering the latest photography techniques, or diving into advanced development practices, I’m always eager to learn from those who are at the forefront of these dynamic industries.